Reinventing Jewelry Care with Shinery Founder and CEO Brea Fullerton

After spending years looking for a clean, convenient, and effective product to keep her jewelry clean, Brea Fullerton decided to listen to her intuition when it told her to create a product unrelated to her career and completely unheard of in its category. Brea’s persistence is admirable as she created her self-funded company Shinery, a simplified jewelry care line using only ingredients that are safe for you and your jewelry.

Today, Brea reveals how she was able to create a non-existent category without a roadmap. She also opens up about self-funding the entrepreneurial process and some unexpected expenses to keep in mind.

Additionally, Brea shares:

• How she focused on educating herself to ensure her brand avoided harmful ingredients
• Her experience with the packaging and branding process
• The brand’s initial launch strategy and her successful pivot to tradeshows

You’ll also hear what Brea might have done differently in hindsight and her plans for Shinery over the next year.

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