Saalt, A Reusable Revolution with Founder Cherie Hoeger

Cherie’s vision is universal access to cleaner, sustainable period care, and she is helping to create a world in which that is possible. A fierce advocate for blending for-profit and nonprofit models, she embraces the B Corp standard as the future of corporate responsibility. Saalt, a certified B Corp and women’s period care brand, allocates 2% of revenue to donate improved period care, impacting areas of the world in greatest need. Since its 2018 launch, Saalt has donated 60,000+ period cups and underwear across 50 countries, empowering underprivileged women and girls to confidently manage their periods, stay in school, and break the cycle of poverty. Prior to Saalt, Cherie, an entrepreneur with a 15-year publication background, co-authored nine editions of collegiate textbooks on fitness and wellness. A mother of five daughters (and one son), she envisions a world where menstruation is not a barrier, and gender parity ensures equal opportunities for all to pursue their dreams.

In this episode, Cherie also discusses:

• What Period poverty is and what Saalt is doing to end it
• Offering childcare in the office and supporting parents
• Why absorbent underwear will be the new everyday underwear
• The importance of giving through health, education and sustainability

We hope you enjoy this episode and gain valuable insights into Cherie’s journey and the growth of Saalt. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Saalt at www.saalt.com and on Instagram at @saaltco

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