Sveriges mest populära poddar

Glam & Grow – Beauty Business Podcast

Tiny Apartment to Tremendous Success: Sugared + Bronzed with Courtney Claghorn

37 min • 13 juni 2022

After bootstrapping for the first nine years in business, Courtney Claghorn, CEO of Sugared + Bronzed, successfully scaled her once apartment-based company. Courtney's commitment to providing a streak-free, safe tanning experience has made her company one of the most sought-after in the industry.

In this episode, you'll learn: 

  • How Courtney took a chance on starting a business based on a skillset, she didn't have
  • Pivoting and rebranding as Sugared + Bronzed scaled
  • How Courtney and Sam went from bootstrapped to securing the first commercial location
  • The strategy in navigating the difficulties and limitations of COVID
  • The importance of taking pride in an upbeat environment and team
  • Would she change anything if she could start over
  • Courtney's tangible tips for productivity

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

00:00 -00:00