How to Effectively Launch a Celebrity Beauty Brand (IOHO)

Celebrity beauty brands are the new "clean." They aren't going anywhere, so why not discuss the best path for success? We realize we may not have many celebrity beauty brand founders as listeners, but we're pulling back the curtain on what happens during brand launches and why we may not always be on a brand's "good side." But first: Kirbie is raving about a new self-tanning face moisturizer that leaves her skin sunkissed and melasma less prominent, a popular influencer brand is shutting its doors forever in April, Pat McGrath is a real DOLL, and, of course, three celebrity brands launched in Sephora last week. We break it all down in today's news ep!

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