Is the 10-Step K-Beauty Routine Totally Made Up?

Welcome to Beauty Court. Today, we're playing listener voicemails regarding a question we posed at the end of episode 248: do founder stories influence you to buy a product? Alternatively, if a founder's beliefs don't agree with yours, if the product is good — do you care? This week we also celebrate National Liptick Day and there's major sales going down at Ulta Beauty. Twitter has been abuzz with the reveal that the 10-step K-Beauty routine may not be a thing Koreans *actually* do. So how did this "trend" get blown out of proportion? And finally, there's another celebrity beauty scandal: did Treslucé Beauty copy their brand identity from Araceli Beauty? Kirbie and Sara break down everything you need to know so you can decide for yourself. 

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