The Power of Kosas: Sheena Yaitanes on Creating a Powerhouse Clean Brand

You know by now that we adore clean beauty brand Kosas, which was founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age by her mother, who worked in the industry. Her fascination with makeup and artistic expression lead her to study chemistry at UCI and get a painting apprenticeship with artist Stephanie Pryor. Sheena combined her passions to create Kosas, and on today's episode she explains what "clean beauty" means to her and discusses Kosas' newest launch: The Sun Show Bronzer, which is available today. 

www.kosas.com

Shop the product mentioned in today's episode: Episode 45

Summer Fridays Lip Butter Balm ($22)

Lime Crime Bushy Brow Pen ($20)

Ghost Democracy Lightbulb Vitamin C Serum ($34)

Anisa Detail Treatment Brush ($22)

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