Start / Gloss Angeles / Which brands have clout with gen z according to a 22 year old

Which Brands Have Clout with Gen Z According to a 22-Year-Old

57 min • 19 mars 2025

We’re revealing one of our secret weapons today: Giovi, our social media manager and resident Gen Z braintrust, joins us on her first episode of the pod. If you’ve seen anything on our socials, it’s because of Giovi! She’s a brilliant UCSB senior who is passionate about beauty and will be looking for jobs soon in marketing or social media at a brand — so keep her in mind if you’re hiring!

On this week’s episode, Giovi shares her own WOYF (and did so in hopes of influencing the Glams), the brands that she and her friends are obsessed with and the ones that are no longer hitting, if you will. She also shares how she gets her news and who is actually influencing her and her friends to buy something. Then, she chimes in with her thoughts on the week’s headlines: Pat McGrath’s big Louis Vuitton announcement and Mikayla Nogueria’s new brand, POV.

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