CRO Box, Mark Wayland: Forging Positive Sales Cultures

As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across various industries and locations.

This strategy seems to be paying off — according to Box, 68% of the Fortune 500 currently use the SaaS company’s products.

On today’s episode of Go To Market Grit, Joubin and Mark talk more about Box’s go-to-market strategy, as well as the importance of learning from failure.

In this episode, we cover:

• The importance for a sales leader to hone sales operation and strategy skills. (3:01)
• How sales has changed as technology evolves. (9:37)
• How Box is changing how people work through cloud content management — and why sales leaders should focus on forging a positive workplace culture. (18:25)
• Selling across segments: Box's go-to-market strategy. (24:29)
• Why Box aspires to be a ‘trusted advisor’ to enterprise businesses. (27:16)
• How remote work during the COVID-19 pandemic has made it more difficult for Mark to make personal connections with his sales team. (31:27)
• 'You have to fail a lot in order to succeed': How Mark defines grit. (33:58)
• 'Land, adopt, and expand': Box's future plans for growth. (43:03)

Links:

• Connect with Mark Wayland
  • LinkedIn
  • Box’s website
• Connect with Joubin
  • Twitter
  • LinkedIn
  • Email: [email protected]
• Learn more about Kleiner Perkins