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CRO Unqork, Philip Lacor: Playing the Infinite Game

68 min • 6 december 2021

For some, expanding their horizons is something that they, as individuals, strive to do. Fortunately, Philip Lacor, CRO at Unqork, takes those expansions to another level. Philip thrives as a cross-functional leader and leaves his own stamp by creating challenging and diverse environments for a wide variety of people. From his philosophy on building global teams, to how he rears his own children, diversity is the center of how Philip builds his approaches. 


Join the conversation as Philip takes us through his multifaceted career path. Coming from the Netherlands, but with a drive to develop a global vision, he offers unique comparisons between how Europeans and Americans work. Language is also a central priority for Philip, and his perspective on the importance of learning new languages and his implementation of that learning in his own life are paramount. We also explore how Philip shapes and values diverse teams, and the ways in which he enacts this conviction. He has a personal passion to see more women in leadership roles, and we learn how he honors his late wife and her amazing contribution to the world through The Lideke Wery Foundation.


In this episode, we cover:

  • The moment Philip realized that he wanted to experience the world outside of the Netherlands and start a global career - and his thoughts about the similarities between Europeans and Americans. (05:46)
  • Philip’s personal tricks for mastering public speaking and how that plays into his conversations with customers. (08:49)
  • A discussion about learning new languages and how Philip teaches his children to adapt to new environments. (15:51)
  • Why Philip enjoys working cross-functionally and closely with customers - and a walkthrough of Philip’s process for building customer-centric teams. (21:10)
  • A look at Philip’s short, yet successful time at Envoy and his transition into his role as Unqork’s CRO. (29:01)
  • Four traits that successful reps should cultivate in an early-stage company. (38:23)
  • Defining active mental recovery and how it contributes to long-term success - and why it’s important to embrace and enjoy where you are. (43:40)
  • Philip reflects on his role as a leader and discusses time management on a global team and his passion for hiring diverse talent. (50:30)
  • The Lideke Wery Foundation: In honor of Philip’s late wife, The Lideke Wery Foundation transforms the lives of students in Sri Lanka through learning English and computer education. (59:56)


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