Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix

“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”
(Watch this episode on YouTube -->)

We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.

And today we're roasting the first one: Craftsman Films

Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. 

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→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Why we're doing a newsletter roast & how you to submit yours
• Roasting Daren’s newsletter landing page—what *not* to do with yours
• The thank-you page mistake that might be costing subscribers
• Breaking down the welcome email—what works, what’s missing
• A surprising tagline Daren should be using everywhere
• The power of storytelling and why Daren should lean into his expertise
• Social media strategy: what he's getting right and what could be better
•  Final takeaways: How Daren (and you!) can optimize your newsletter experience 
• ...and more!

LINKS MENTIONED

• Daren's Craftsman Films newsletter
• Want your newsletter roasted? Submit it here. 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.