Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)

"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth

Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.

When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing. 

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KEY TAKEAWAYS

• Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
• The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
• How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
• Growth experiments: How sending more content affects paid subscriber growth
• Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
• Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
• The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
• What Aakash has planned for growth and product in 2025.

LINKS MENTIONED

• Aakash's Product Growth newsletter
• Aakash's website
• Aakash's Book (Amazon.com)
• Aakash Gupta GIR Deep Dive: Article || Video 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.