The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2

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Three roasts are better than one!

Our first Newsletter Roast was last month, and we only roasted ONE newsletter.
Today we're bringing back the heat—but roasting THREE newsletters instead of just one.

These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you'll get much more out of watching it on YouTube (see YT link in the show notes below).

Why newsletter roasts?

We're doing these roasts as a way to give back to our listeners—especially those who leave this podcast a rating & review—and to help every listener improve their newsletter by learning from the mistakes others have made.

Want to get your newsletter roasted? Submit it for a full-on roasting here 🔥

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• Why we chose three newsletters from the same platform.
• FIRST: From Europe With Love – beautiful products, but who is it for?
• The missed opportunity to showcase credibility.
• Gated content woes and how that hurts signups and trust.
• Breaking down the welcome email—and why it almost works.
• SECOND: AutoGPT – again... what’s the focus?
• Trying to find the audience avatar (spoiler: “AI enthusiasts” is too broad).
• Smart monetization tactics... but maybe too much happening at once?
• THIRD: The Curious Procrastinator – clever name, but what’s it about?
• The dangers of trying to do too much.
• Tips for creating a more engaging welcome email and onboarding flow.
• Final 3 takeaways that all newsletter operators can learn from.

LINKS MENTIONED

• WATCH on YouTube
• From Europe With Love newsletter
• AutoGPT newsletter
• The Curious Procrastinator newsletter
• Want your newsletter roasted? Submit it here. 
• 'Antisocial' Newsletter Growth Course waitlist
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.