Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)

"I made $2,000 with a newsletter list of only 3,000 subscribers."

In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet. 

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KEY TAKEAWAYS

• Justin's journey: From YouTube husband to sponsorship expert.
• A lesson in newsletter nurturing: How Justin lost 97% of his email list.
• Unscalable tactics that worked: Personalized outreach with a twist. 
• The power of niching down: Why Justin pivoted to sponsorships exclusively.
• How to send more emails but limit unsubscribes: advice for Justin's newsletter churn issue. 
• Justin's secret to long-term newsletter growth.
• How Justin landed a $2,000 newsletter sponsorship—with only 3k subscribers.
• Justin's A.R.C. framework for building creative sponsorship packages that sell.

LINKS MENTIONED

• Justin Moore GIR Deep Dive
• CreatorWizard.com
• SponsorMagnet.com
• Sponsor Audit Tool
• 10K Book Presale Challenge
• Sponsor Games (Live Event)
• Growth In Reverse PRO Community
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.