On this week’s show we take a look at a new report on the state of TV viewership. We also read your emails and take a look at the week’s news. Finally We congratulate Eric Melton of Riverside CA on winning the CSS Audio Torii P2 Tower Speakers!
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The State of TV ViewershipSamba TV gathers viewership data via its proprietary Automatic Content Recognition (ACR) technology from tens of millions of opted- in Smart TVs. Samba TV’s ACR is integrated at the chipset level across 24 of the top Smart TVs sold in more than 100 countries globally and captures content that crosses the TV screen, regardless of source. This results in unbiased, comprehensive viewership insights from around the world.
In this report, Samba TV first-party data is supplemented with data from a nationwide survey conducted within the U.S. from 8/22/23- 8/30/23 among 2,507 adults by HarrisX. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population.
Monthly cable or satellite TV subscription
Total TV hours watched: OTT & linear
OTT Linear
Q3 ‘22 1.40M 22B
Q4 ‘22 1.39M 23B
Q1 ‘23 1.45M 23B
Q2 ‘23 1.30M 18.5B
Q3 ‘23 1.75M 21.5B
Q4 ‘23 1.62M 21.5B
What TV Services viewers are watching less because they are watching FAST?
Subscribers to virtual multichannel TV services watch eight TV channels, on average, compared to 10 TV channels for traditional multichannel TV households, according to a recent Kagan US Consumer Insights survey. Video cord cutters and cord nevers who receive over-the-air local broadcast TV programming report watching three to four TV channels.
Percentage of Cable and Satellite subscribers said they watch:
Top TV Channels for IPTV subscribers
Top three SVOD Services for Cable and Satellite subscribers
Top four SVOD Services for IPTV subscribers
Top three FAST Services for Cable and Satellite subscribers
Top four FAST Services for IPTV subscribers
Percentage of population that streams content on mobile
Most popular program amongst single program viewers for the second half of 2023
45% of households that watched the top bingeable premieres of the second half of 2023 finished the season in five days.
68% of U.S. adults identify themselves as binge-watchers, while 76% of millennials do.
89 out of the 100 most watched linear programs of the second half of 2023 were related to sports. 76% of those 89 programs were NFL football.
Top five second half of 2023 linear programs
Top five second half of 2023 linear programs (excluding sports)
Despite the resounding success that Barbie vs. Oppenheimer saw, one pre-pandemic behavior has stuck around: strong viewership once these movies hit streaming platforms. While many movies land on paid video-on-demand platforms like Apple TV and Amazon Prime Video first, the data shows that it isn’t until these titles hit popular streaming platforms for free that viewers opt to watch, making rights to these movies a huge win for streamers.
Average number of TV ads seen per day by the top 50% of linear TV households was 150
Average number of TV ads seen per day by the bottom 50% of linear TV households was 13
3 in 4 U.S. adults look at a mobile device while watching TV
8 in 10 of those U.S. adults look at a mobile device more than half the time while watching TV
1 in 3 U.S. adults shop online while streaming TV
47% of Gen Z has subscription cycled in the past 6 months
61% of Gen Z is unreachable via traditional TV
76% of Gen Z hears about new TV shows and movies through social media
60% of millennials watch live sports on TV
73% of millennial parents subscribe to a streaming service just for their children
76% of millennials classify themselves as binge watchers