Staying curious rather than critical with St John Craner

This week on the Head Shepherd podcast we have  St John Craner, rural sales and marketing trainer, owner of Agrarian and Kellogg scholar.

The podcast this week takes a step sideways from our usual content. St John specialises in rural sales and the psychology behind it.

His company, Agrarian, offers in person and online training programmes where they help agribusiness grow using digital strategies and marketing campaigns, to sales training and farmer panel research. 

St John says "In order to sell you have to get curious about the buyers brain and how it buys and the process in which the buyers brain goes through.

Mark and St John cover the "buyers" brain and the "farmers" brain- and where they combine when farmers buy breeding stock. They discuss why the biggest, fattest animal usually sells for the highest figure, rather than the ones with the best data.

"We have three main drivers in life; status, significance and survival" St John says. "We are signalling our genetic merit in the purchases we buy..."

We'll leave that one there.

They also discuss the power of mindset. St John chats about working efficiently with the "power hour" to make the most out of yourself. St John says staying curious is key and that it's never been easier to BE curious. Becoming a life long learner, St John says, brings success. 

This podcast delves into marketing, the psychology of buying and also the power of mindset and curiosity. There are many gems in this podcast and it's definitely one to listen to more than once. 

If you would like to find out more about Agrarian, you can visit their website below
https://www.agrarian.co.nz

St Johns email address:
[email protected]

Recommended book:
Mindset: The New Psychology of Success by Carol S. Dweck.
Atomic Habits by James Clear

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