78. Ken Hughes: Retail needs reaction speed (LIVEPOD IN ENGLISH)

What's the future of retail when the demanding Gen Z will be the largest consumer demographic in a few years from now? How can we implement technology and services that bring true value and authenticity to our brand and customers? We met Irish consumer behaviourologist Ken Hughes at Marknadsdagarna / Retail Experience Live, Kistamässan in Stockholm. Podcast host: Christian von Essen / Learn more at http://www.hejaframtiden.se