How to build a product universe: Utility Driven Brands

What do Banana Republic and Google have in common? 

By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.

• Watch us on YouTube

Follow Ana here:

• Newsletter "The Sociology of Business"
• New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

• Rei's LinkedIn
• Newsletter "The Intersection"
• Rei's global innovation firm I&CO