#116 Making design decisions w/Tommy Geoco

Anfi and Tommy delve into the value of specialization vs. generalization, managing tool overload, and strategies for intentional, high-quality design decisions within large companies.

This episode was recorded in partnership with ⁠⁠⁠Wix Studio.⁠⁠

Episode Links:

Tommy's website

Tommy's UX Decisions online course

UXtools survey and past reports

Episode Timestamps:

0:31 — Episode start

1:51 — Wix Studio partnership

3:31 — Tommy shares his journey as a designer

12:26 — Tommy discusses his unique strengths as a creator and designer

15:07 — Tommy shares his market insights and emphasizes the importance of experimenting with tools

22:47 — Which approach holds more value in today’s market: being a specialist or a generalist?

26:56 — How can designers navigate complex layers of approval and buy-ins when shipping products in large companies?

32:31 — Tool Overload in the Market: Is there potential for an all-in-one tool to emerge as the market leader?

36:42 — Course Announcement: Insights into design thinking, just-in-time learning, and more

39:30 — Craft vs. Intentionality: Balancing exceptional UX as a "north star" with intentional, well-justified design decisions

46:34 — Shifting Company Culture: How to move from quick fixes to a focus on high-quality design

52:19 — Key tips and takeaways for better decision-making in design

56:56 — Tommy’s approach to refining and iterating on his designs

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