From Keywords to AI (to GAR): The Evolution of Search, Finding Search Signals | S2 E3

In this episode of How AI is Built, Nicolay Gerold interviews Doug Turnbull, a search engineer at Reddit and author on “Relevant Search”. They discuss how methods and technologies, including large language models (LLMs) and semantic search, contribute to relevant search results.

Key Highlights:

• Defining relevance is challenging and depends heavily on user intent and context
• Combining multiple search techniques (keyword, semantic, etc.) in tiers can improve results
• LLMs are emerging as a powerful tool for augmenting traditional search approaches
• Operational concerns often drive architectural decisions in large-scale search systems
• Underappreciated techniques like LambdaMART may see a resurgence

Key Quotes:

"There's not like a perfect measure or definition of what a relevant search result is for a given application. There are a lot of really good proxies, and a lot of really good like things, but you can't just like blindly follow the one objective, if you want to build a good search product." - Doug Turnbull

"I think 10 years ago, what people would do is they would just put everything in Solr, Elasticsearch or whatever, and they would make the query to Elasticsearch pretty complicated to rank what they wanted... What I see people doing more and more these days is that they'll use each retrieval source as like an independent piece of infrastructure." - Doug Turnbull on the evolution of search architecture

"Honestly, I feel like that's a very practical and underappreciated thing. People talk about RAG and I talk, I call this GAR - generative AI augmented retrieval, so you're making search smarter with generative AI." - Doug Turnbull on using LLMs to enhance search

"LambdaMART and gradient boosted decision trees are really powerful, especially for when you're expressing your re-ranking as some kind of structured learning problem... I feel like we'll see that and like you're seeing papers now where people are like finding new ways of making BM25 better." - Doug Turnbull on underappreciated techniques

Doug Turnbull

• LinkedIn
• X (Twitter)
• Web

Nicolay Gerold:

• ⁠LinkedIn⁠
• ⁠X (Twitter)

Chapters

00:00 Introduction and Guest Introduction 00:52 Understanding Relevant Search Results 01:18 Search Behavior on Social Media 02:14 Challenges in Defining Relevance 05:12 Query Understanding and Ranking Signals 10:57 Evolution of Search Technologies 15:15 Combining Search Techniques 21:49 Leveraging LLMs and Embeddings 25:49 Operational Considerations in Search Systems 39:09 Concluding Thoughts and Future Directions