Ep. 3: Messaging for Advocacy (feat. Rich Neimand)

Messaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true to your organization’s goals but do not sound just like your mission statement. In this episode, Joe and Martín will teach you how to develop your messaging and explain what you need to keep in mind when it comes to organizational flexibility and incremental success in advocacy messaging. Martín chats with Joe’s former boss, Rich Neimand, a master of messaging whose work was even included in one of President Barack Obama’s inaugural addresses.

Resources 

Advocacy Message Consistency

Advocacy Message: Know Your Advocacy Campaign Goals

Tully Message Box

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop: 

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: [email protected]

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop