Ep. 6: Advocacy Targeting and Metrics (feat. Rose Espinola)

Your advocacy campaign may be using patch-through calls, letter writing, petition signing, or any number of other tactics. However, without targeting and metrics, how will you know if these tactics are working? Through targeting and metrics! Tune in to this episode to hear Joe and Martín break down how to determine who the key decision-makers are and what data you should collect. This week’s guest is Rose Espinola, a data expert who will explain the importance of one-on-ones, the three tactics you can use to build pressure on a target, and why advocacy targeting is so unique. 

Resources 

Power Mapping: Understanding Your Political Landscape

Micro Targeting: Advanced Targeting is Key to Winning

Know Your Advocacy Metrics

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Joe Fuld

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Martín Diego Garcia

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