Ep. 8: Advocacy Communications (feat. Erick Sanchez)

Your communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is Andrew Yang’s 2020 travelling press secretary, Erick Sanchez. Erick is a master at advocacy communications, so come to hear his tips and stay to hear about his Dr. Anthony Fauci pillows and how he got Kenny Loggins to play a concert in his living room.

Resources 

7 Questions on Social Media Activism with Erick Sanchez

How to Bring Campaign Communications to Life

Nonprofit Content Marketing Guide

Erick’s Dr. Anthony Fauci Pillows

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop: 

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Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop