Sofia Palmelius Kolga on: Building a sales dream team from scratch

How can startups grow and thrive with their sales team?

It all starts with hiring the right salespeople to lead you on a path of success.

On this episode of How We Hire, Alva’s Head of Sales and Licensed Psychologist, Sofia Palmelius Kolga, talks very candidly about the ins and outs of hiring sales superstars, sharing her insights on how she started as a sales rep and built a twenty-strong team of superstars at Alva.

From sourcing tips and core competencies to watch out for in sales candidates to holding great interviews, Sofia unpacks her best tips and tricks for hiring high-performing salespeople.

Key takeaways:

• What sets sales superstars apart from the crowd
• Why sales experience is essential but not everything when hiring sales reps
• Tips and tricks on attracting sales talent
• How to build a concrete sales recruiting machine

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