The role insights plays in growing the newest brand in global golf with Ross Antrobus

In this episode, host Jason Foster explores the captivating world of LIV Golf with special guest Ross Antrobus, Vice President of Insight, Analytics, and Loyalty at LIV Golf.

Together, they delve into the intriguing LIV story and brand, shedding light on the pivotal role insights play in shaping the newest brand in global golf and how insights drive decisions, influence commercial success, and foster loyalty among fans. Join the conversation to unravel the fascinating intersection of sports, data, and innovation, and explore the strategic moves that propel LIV Golf to success.