Nathan Graves

In this episode, Callum and Jamie chat to ex-CCO for SoundVault and influencer marketing company SyncVault, Nathan Graves. 

A digital music pioneer, Nathan specialises in developing new artists, PR, Marketing, Music Licensing, Supervision, Sync and Streaming Models. He has enjoyed roles as the Head of Marketing at Universal NZ, Head of Jazz at Universal Music UK, as well as A&R Consultancy at Decca Records. 

In this episode you’ll discover:

• How determination and a keen ear led to signing OMC's chart-topping single, ‘How Bizarre’.
• The difference between a good song and a GREAT song. 
• Why knowing what you’re looking for, what you’re good at, and where you sit in the market is so important if your goal is to be understood. 
• Why not every song has to be a hit. 
• Why there is sometimes no room for new songs on the radio and why you shouldn’t be discouraged. 
• Tips to help you get noticed in a noisy marketplace. 
• How SyncVault can help your songs cut through and find a platform online. 
• Why it’s important to find your people and be a good person… If you can’t help someone, maybe you know somebody who can?

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Edited and mixed by Tiki Horea
tikihorea.com