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Identity Architects

Dana McGraw, Disney Advertising: We want to do the right thing by the consumer

40 min • 18 maj 2022

In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.

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