Episode 9: From URL to Front Row: Bloggers Dial-Up Fashion

The dawn of the 21st century witnessed the proliferation of media, and a decided shift online. With access like never before, the fashion world was opened to new readers, fans, and enthusiasts through the eyes, and fingertips, of self-appointed chroniclers and critics who came to be known as “the bloggers.” In turn, these bloggers paved the way for the influencers of today.

Join us to hear how the era of blogging brought street style fashion into the hands of millions around the globe. This new era spawned the careers of unique and highly influential individuals like Tommy Ton, Susie Lau, Tavi Gevinson, and Garance Doré. We’ll learn how bloggers of this generation disrupted the fashion world, by tearing down the barriers between the fashion gatekeepers of the past and the consumers of the future. Listen in to discover how the once invite-only industry exclusives became a form of fashion entertainment for the masses--all with the click of a button. 

Episode featuring: Tommy Ton, Susie Lau, Garance Doré, Tavi Gevinson, and Vogue’s editorial team Mark Holgate and Nicole Phelps. Hosted by Hamish Bowles.

Don’t miss out on new episodes of In Vogue: The 2000s on:

Apple Podcasts: listen.vogue.com/iv-apple-podcasts

Spotify: listen.vogue.com/iv-spotify

Google: listen.vogue.com/iv-google-podcasts

or wherever you listen to podcasts.