Ep 107 - How to Use Game Design and Appeal with Marketing

Whenever indie devs are making a game, style and design usually plays a huge role from inception to launch. With so much focus on appeal, often times indie devs forget how they can leverage this key element with their marketing efforts. Keeping this concept in mind, Tanya X Short of Kitfox Games shares how essential a game’s style is to marketing and what to consider when dealing with very diverse style types.