Trying to create awareness for your game is always an uphill battle for indie devs, especially when it comes to identifying your audience and how to approach them. But even when you figure those steps out, it’s a challenge to determine the best ways to build upon and improve those efforts. That’s why we’ve invited Joe Winters, creator of Song of Iron to share his insights on how he found the right audience while taking a genuine approach to his marketing, creating an amazing impact for the community and his game.