Ep 251 - How to Market To Cultural Audiences with Osama Dorias

Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people.  That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applying empathy and taking certain approaches can create numerous opportunities while better serving your audience.