Out of all the different ways that games can get attention, the method that has stood the longest has been events. While major events like E3 started with different intentions compared to today, it’s a telling sign how the event landscape has shifted for numerous reasons, but one being the continued growth of indie games. Discussing everything from changing times, format, and delivery of these events, Mustapha and I talk about the impact major events have had but more importantly ways to view and approach them as an opportunity to stand out.