Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau

The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when.  However, our guest today discusses ways to approach this and how to implement events and other beats into your marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well.