Ep 311 - Unleashing Your IP's Revenue Potential with Steve Duran

We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential.  Today we’re going to explore creative approaches, simple yet powerful mindsets and other monetization strategies that can unleash your IPs full revenue potential while working towards sustainability. Ep 311 Shownotes: