To collect organic installs from search, you need to make it easy for users to find them in the search. It is logical that the higher your app is in the search for a specific search request, the more users will see your application and download it accordingly. One of the main ways to attract organic users from search is through keyword installs. Due to downloads by keywords, the application rises in the search, organic users begin to see and download it. We want to tell participants how to promote the mobile game using keywords in 2023 for better monetization. How advertising app with keywords will increase organic traffic to app, we discuss different marketing strategies for Android and iOS.
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