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IndieGameBusiness®

Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

76 min • 14 oktober 2022

Join us as we talk with Marcela Torres, CMO of Joystick Ventures and we will discuss if there is some kind of magic formula to marketing your game.

The topics we will discuss are:
1. Branding/Marketing/Sales are not the same thing.
2. Is pushing wishlists effective?
3. Content needs to add value (define that value yourself).
4. There's no one formula for all games.

Follow Marcela on Twitter: twitter.com/marcetorresg
Connect with Marcela on LinkedIn: linkedin.com/in/marcelatg/

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business


Indie Game Business is produced by The Powell Group: powellgroupconsulting.com


Watch the official live stream: twitch.tv/indiegamebusiness


Join the Indie Game Business Discord: discord.gg/indiegamebusiness




The Twitters to follow -


Indie Game Business: twitter.com/BusinessIndie


Powell Group Consulting: twitter.com/PowellGrp


Jay: twitter.com/Powell_Jay


INDIE: twitter.com/TheRealIndie


Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 


Follow TripWire Presents on Twitter: https://twitter.com/twpresents


Check out TripWire Presents website: https://www.tripwireinteractive.com/#/




#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #videogamemarketing #marketingyourvideogame #gamemarketing

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