Shaking Up Publishing For Living Games

This talk will explore game publishing, from Fundamentally Games' perspective of their journey to shake up what it means to be a publisher. What do developers actually need and want from a publisher, how has the industry's transition to games as a service affected this, and how can publishers add value in today's market?

Ella Romanos

Fundamentally Games

Since 2008 Ella has been helping build and manage games development teams and projects, having started out as a programmer and co-founding game development studio Remode as a graduate. Prior to Fundamentally Games, Ella spent 6 years consulting with game developers, investment funds, and games-related organizations and has a deep understanding of the resources, funding methods, processes, and commercial considerations of taking games to market. She has been directly responsible for releasing over 50 games and has acted as head of the studio, executive producer and advisor, for many organizations, most notably, Pinewood Film Advisors, Agatha Christie Ltd, and Altara Games Fund. Ella also acts as a mentor and has provided input into academia including undergraduate and master's courses across the UK, and writing content and exams for AQA exam board’s games courses. She has been twice mentioned as MCV’s UK Top 100 Women in Games, named in Develop’s ‘Top 30 under 30’, and has sat on the board of directors of UKIE, the UK trade body for games, for 5 years.

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