Understanding LTV, the most important KPI in gaming with Lloyd Melnick

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. You will first learn the core components of customer lifetime value and how to calculate LTV. We will then delve into ways to improve the value of your customers, your advertising mix and overall profitability.

Here is a link to the Lloyds presentation - https://www.slideshare.net/CasualGame/indiegamebusiness-understanding-ltv-the-most-important-kpi-in-gaming

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

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