George Mack — Marketing, Mental Models, and Technology (EP.114)

Description:George Mack is a creator who writes about the intersection of mental models, marketing, and technological tools and tactics. His marketing agency “Multiply” has helped grow some of the fasted growing businesses in the world backed by VCs like Stripe, YC, Sequoia, and LVMH.

• George’s Twitter: https://twitter.com/george__mack
• George’s newsletter: https://emailoctopus.com/lists/6d23df04-dff2-11ea-a3d0-06b4694bee2a/forms/subscribe
• Multiply Marketing: https://www.multiply.marketing/

Show Notes:

• Specific knowledge and technology
• Rise of TikTok
• Bringing people closer to tech
• Regulation slowing down tech innovation
• High agency filters
• A self-made teenage billionaire?
• New forms of education
• Word of mouth 2.0
• The best marketer doesn’t look like a marketer
• Elon’s 21 second pause
• Optimizing for luck
• The smart friend razor
• Superpower in being weird
• How to build a porn site
• Assess others to assess yourself
• The issue with personality tests
• Advice to the young

Books Mentioned:

• Zero to One; by Peter Thiel
• Tao Te Ching; by Lao Tzu
• The Bhagavad Gita