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Influencer Marketing Talks

4 Ways Fashion Marketing Has Changed

19 min • 12 oktober 2022

In this week’s episode we’re going to take a deep dive into the fashion industry. But - we’ll be leaving the trend-setting and taste-vetting to Anna Wintour and instead looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after.

We'll be discussing:

  • What fashion brands can do about the crowded marketplace. 
  • The importance of the terribly unsexy-sounding corporate responsibility
  • Why the one-shot campaigns have had their time 
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