Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up.
Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail.
We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be aware of when constructing their influencer marketing strategy.
We’re talking:
Plus more! So tune in to listen and make sure your influencer marketing is the kind audiences want to see in their feed.