What’s Next for Retail? Alex Baker on the Trends Shaping 2025

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.

Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:

• AI’s evolution—why it’s now a mission-critical superpower, not just hype
• Retail media’s explosive growth and what it means for brands big and small
• Agentic AI—the next step in automation and hyper-personalization
• Experience-driven retail and why Gen Z is redefining the role of physical stores
• Balancing tech and human connection to create seamless customer experiences

Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.