In this episode we're diving into the subject of building and managing an online community as the core of your audience.
As game developers, securing engaged and passionate fans is confirmation of success. But your fans aren't just your customers, they're also your biggest marketers. Fans are the ultimate focus group for getting feedback, testing ideas, and developing new concepts.
So how do we go about gaining and retaining those fans? How do we build that community around our game, and our brand?
Should you consider hiring a dedicated community manager? And if so, how do you go about finding the right person for the job?
Our expert panel join us once again to discuss this hot topic.