The use of blockchain, cryptocurrencies and non-fungible tokens (NFTs) – collectively known as “Web 3” technologies – will help to drive parts of the metaverse through consumer demand for ownership of virtual items and experiences. Ryan Gill, the CEO of Crucible, a Managing Director of the Open Meta Foundation and long-time Web 3 advocate, breaks down the opportunity and discusses the NFT opportunity, why Web 3 technologies make sense for the metaverse and the need for open standards to drive the development of this next big technology platform.