The metaverse is entering 2022 in the heart of its hype cycle, with companies across industries rapidly shaping their plans and strategies for this burgeoning next technology platform. Still, 2022 could the year where hype abates and the focus shifts back towards substance, development and the long-term vision for the metaverse. Supersocial co-founder and CEO Yonatan Raz-Fridman and Bloomberg Intelligence Senior Analyst Matthew Kanterman break down the hype cycle, the excitement of unlocking the creator economy and digital self-identity in the metaverse and provide some thoughts on virtual land sales on decentralized platforms.