184: EMQ: The MQTT Glue of IoT (sponsored by EMQ Technologies)

Welcome to IoT Coffee Talk #184 where we have a chat about all things IoT over a cup of coffee or two with some of the industry's leading business minds, thought leaders and technologists in a totally unscripted, organic format. Thanks for joining us. Sit back with a cup of Joe and enjoy the morning banter.

In this week's episode, the IoT Coffee Talk Crew is joined by Ernest Russell of EMQ Technologies to jump on Web3 to talk about:

* Bad Karaoke Tune of the Week: Party Up by DMX (00:20)
* Intro (00:50)
* Thanks to EMQ Technologies for their donation to Elevate Our Kids (01:35)
* Typical IoT Coffee Talk rambling about sports (04:00)
* Introducing Ernest Russell and EMQ Technologies - The Leading MQTT Broker! (06:35)
* Connecting software defined vehicles (SDVs) with MQTT - The state and the opportunity (10:30)
* Migrating from MQTT to MQTT-SN (Sensor Networks) (16:15)
* The sales cycle and GTM strategy for the connected vehicle market (22:38)
* The applications driving the connectivity requirements of the connected vehicle (25:37)
* Why do older and familiar tech and tools still dominate and work? (32:40)
* Connecting EV charging infrastructure with MQTT (33:25)
* Connecting the power grid with MQTT to make it smarter (36:30)
* We need a "basic" language for connecting things. ;-) (41:16)
* We ponder if electricity mixes well with gasoline (42:22)
* TAM expansion opportunity for In N' OuT Burger (43:30)
* What killed off hydrogen? Will it make a comeback? (44:18)
* EMQ Technologies - The MQTT Glue of IoT! (45:45)
* MQTT for social broadcast (46:36)
* IoT standards and the importance of ubiquity. It's not what you think (48:20)
* Marc gets a word in which will be transcribed by GPT-5 (50:34)
* Wrap up (51:42)

It's a great episode. Check out the whole thing. You will get all you need to survive another week in the world of IoT and greater tech!

Thanks for listening to us! Watch episodes at http://iotcoffeetalk.com/. We support Elevate Our Kids to bridge the digital divide by bringing K-12 computing devices and connectivity to support kids’ education in under-resourced communities. Please donate.