How to Market an IoT Platform | Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson | #IoTMakers E042

On this IoT For All podcast episode, Lisa Elenius Taylor,  Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries, and  what types of content have been the most successful when marketing IoT platforms and solutions.