With Matter standardizing the smart home market, how can brands differentiate themselves and offer a unique digital experience? Andy Watson, Director of Product Management and IoT Lead at Rightpoint, joins Ryan Chacon on the IoT For All Podcast to discuss the impact of Matter on the IoT market. They explore the benefits that Matter brings to the IoT market, differentiating your brand amidst standardization, the challenges Matter poses to branded digital experiences, opportunities for innovation, strategic partnerships, and excelling in a post-Matter world.