Achieving Gaming Success and 98% Client Retention with Pole to Win president Kasturi Rangan

Kasturi Rangan, has been a gamer his entire life. But for him, gaming is more than a passion, it’s a calling. Rangan has devoted his professional career to building up the gaming community and helping gamers around the world connect and advance the movement. Today, he is the president of Pole to Win and manages around 2,500 people throughout the world dedicated to that same mission. And they’re succeeding. Pole to Win has worked on some of the biggest games on the market and the clients they partner with are so happy with the experience, Pole to Win has a 98% client retention rate. 

But what does it mean to build a gaming community? How do you actually make sure that the gamer’s experience is not just good, but exceptional? What was the secret sauce that Pole To Win brought to the table to help launch eight of the last 10 games of the year? Rangan answers those questions and more on this episode of IT Visionaries. 

Key Takeaways:

• The main focus of Pole To Win.

• A day in the life of a QA Analyst

• The future of gaming

• The secret to client retention

Salesforce and MIT recently teamed up to create a whitepaper exploring what happens when AI meets CRM.

Read: AI Meets CRM: An MIT Tech Review Whitepaper

This podcast is sponsored by Salesforce. Did you know Salesforce isn't just for Sales? Using Salesforce as an Employee Experience Platform helps make every employee across your organization more productive thanks to a common, mobile-first platform for getting work done faster. Find out more at salesforce.com/EmployeeExperience