Championing the Prospective Customer with David Heinemeier Hansson

Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.

Tune in to learn:

• About the “six-week cycle” approach to innovation at 37signals (6:50)
• Why 37signals creates “opinionated software” (26:55)
• About David’s reliance on intuition over data (33:40)
• Why David considers writing to be a crucial leadership skill (42:08)

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