Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.

Tune in to learn:

• David describes the “six-week cycle” approach at 37signals (03:30)
• How did 37signals develop its short-term planning method? (08:30 )
• The relationship between designers and programmers at 37signals (13:30)
• David’s reliance on intuition over data (29:15)
• The importance of writing and advice David received from Jeff Bezos (37:50)

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